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At Camp Bestival, the queue for the Thai food van was significantly longer than the queue for the Indian food van. Do that many more people really prefer Thai food? Is the food from the Thai van that much better than the food from the Indian van? Or are we simply influenced by the number of people queuing?
Think about the last time you chose a restaurant because it was packed with people, or bought a product because it had numerous positive reviews. This is an example of something called ‘social proof’, a psychological phenomenon that influences our decisions. I am more likely to take my son to the paintballing venue that a friend has visited and recommended, than I am to take him to an unknown venue, even if the recommended venue is further away. I’m following Rhea Freeman’s ‘Small and Supercharged’ podcast and have subscribed to her newsletter based on the recommendation of someone I trust. When we see that lots of other people are doing something, we instinctively assume that’s a good thing to do. If someone we like or respect is interested in something, we are more likely to be interested in it ourselves. I have no doubt that if you spend some time thinking about it, you’ll recognise the behaviour of social proof in yourself.
Why am I telling you this? I’m passionate about education. I’m an eternal student. Recently, I signed up for a coaching course. How perfect is it, when I love learning and I love helping others, to spend time learning how to help others?! I’m also passionate about the welfare of the horses in our care, especially around the recognition of pain behaviour in ridden horses. Hence, I co-authored the book ‘Harmonious Horsemanship: Use of the Ridden Horse Ethogram to Optimise Potential, Partnership and Performance’ with Dr Sue Dyson.
I love helping horse owners help their horses holistically. This starts from figuring out your starting point—are the performance or behavioural issues due to brain, pain, or training? Once you know where you are and where you want to be, I can help you figure out how to get there. If you’d like help figuring out where you are with your horse, my book ‘Understanding Horse Performance: Brain, Pain, or Training?’ is highly recommended!
One way I can help you and your horse is by offering you free content through social media. In my case, this includes my blog, Facebook, Instagram, YouTube, and my newsletter. One of my projects for 2025 is to start a podcast. I share this content for free to help you and your horse. In return, I would appreciate your help.
Did you know that the more you comment on my social media posts, the more people will see them? The way Facebook and Instagram decide who sees a business’s posts is constantly changing. But one thing is constant. The more interaction there is on a page, the more visible they will make that page in your and other people’s social media feeds. I have around 17,000 followers on Facebook at the time of writing, but only a tiny fraction of these will get to see my posts. The more you like, comment and share, the more people will see them.
This means that the more of you who follow The Horse Physio on social media, the more often you click ‘like’, and the more you comment on my posts, the more people will see my content. It also means that if you share one of my posts on your own social media feed, your friends are more likely to see it. And because they’re your friends, they’ll trust your judgement more than mine.
So today, I’m asking for your engagement with my social media. You can find The Horse Physio on Facebook and Instagram, read my blogs, listen to me on YouTube, and sign up for my newsletter. As a horse lover, I specialise in the links between pain and behaviour in horses, and I’m trying hard to produce content that’s helpful to you. If you like what I have to say, then please help me out. If one of my blogs, posts, or YouTube videos resonates with you, or you think others would benefit from it, please like, comment and share, to let the algorithms know that you care. That way, the powers that be will cause my posts to appear in more people’s social media feeds. Your support really does make a difference.
Sue Palmer, MCSP, The Horse Physio, is an award-winning author, educator, and Chartered Physiotherapist. Sue specialises in understanding the links between equine pain and behaviour, focusing on prevention, partnership and performance. She promotes the kind and fair treatment of horses through empathetic education, and is registered with the RAMP, the ACPAT, the IHA, the CSP and the HCPC.
Click here if you’d like to learn how an individual coaching session could help you and your horse.
Please subscribe to our free newsletter for news, views, and exclusive deals. Your support is important to us and helps us continue to create content to help you and your horse.
You can find The Horse Physio on the web, Facebook, Instagram, and YouTube, book an online consultation, or take a look at Sue’s online courses.
Horse Health Check: The 10-Point Plan for Physical Wellness
Head to Hoof: An Introduction to Horse Massage
Horse Massage for Horse Owners
Stretching Your Horse: A Guide to Keeping Your Equine Friend Happy and Healthy
Kissing Spines In Horses: Preventive Measures and Long-Term Management Solutions
Harmonious Horsemanship, co-authored with Dr Sue Dyson
Understanding Horse Performance: Brain, Pain or Training?
Horse Massage for Horse Owners
Thank you for your interest in this post; I appreciate your time and am grateful you chose to spend it with me. If you found value in this article, please support me by liking, subscribing, following, and sharing it on your favourite social media platform, and turn on the relevant notifications for future content from The Horse Physio. Please also take a moment to subscribe to my newsletter. Your support means the world to me and helps me continue creating content that matters to you.
© Sue Palmer, The Horse Physio 2024
